Lessons Learned from a Book Launch, Part II

I’ve been following this blog for several months, and there is frequently great information. It’s also a blog of contentious folks whose POV is sometimes not mine, but always thought provoking!


This is a guest post by my wife, Dorothy.  It follows on from my first post on this subject on Friday, and should be read in conjunction with that article.

Dorothy handles marketing for my books, and I’m very grateful to her for her outstanding professional skills in that area.  I might add that she’ll be setting up a freelance consultancy business in that area in a couple of months to help other indie authors.  If you find yourself in need of a marketing and promotions guru, I can’t recommend her highly enough.  (Of course, I may be slightly biased where she’s concerned… )


Hi, all.  Dorothy here.

First, the book launch from a promo perspective – what we did right, wrong, and can’t tell if it was right or wrong. This is the graph of the sales of Stand Against the Storm for the first three weeks after…

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